A two-pronged, high-impact, 1 month campaign in Ireland to celebrate the return of an iconic roofing solution and introduce a new metal gutter system.
Working in partnership with Euro Quality Cladding to promote Nordman Tilesheet and Scandic Rainwater System.
To bring a popular roofing product back to the Irish market, after a long absence
To introduce the UK / Irish construction market to a new guttering product
To cement EQC as the exclusive sellers of the Nordman product in Ireland
To increase sales & enquiries of both products
To increase interest in EQC before, during and after their participation in a widely popular Self Build trade show
Planning, strategy, and ‘self build’ audience research for Irish-specific market
Creation of digital marketing collateral
New website content
E-marketing / social media marketing
Google Ads campaign
Digital adverts to showcase the products
Print collateral, including brochures and sales sheets
Bespoke website pages, complete with new video, text & photo gallery
SEO development for both products
Social advertising campaign
Irish campaign results
Over 29,000 combined reach of social media posts
Over 2,200 combined likes & comments
↑sales with a huge increase of over 2900% of product-specific enquiries*
* from Sept 2018 to May 2019
#1 on Google Ireland for both products
Developed Facebook as a proven ROI channel for sales, with 400% increase in Facebook enquiries
Create your own campaign
Ready to reach more people? Got an event or a product you need to sell?
Get in touch with the team and let us know how we can help.