Problem

With delivery partners, we were responsible for developing the digital model for the improved provision of news, information and service advice to families in Wales from Welsh Government. In addition, we developed an online platform where news, stories and advice could easily be shared, while we integrated helpline technology to support this new service.

 
 
 

We used a variety of technologies and systems to bring the project to life

 
 

Process

  • Strategy

  • Information planning and architecture

  • Website prototyping

  • Website design and development

  • Bespoke database development

  • Digital marketing strategy and digital support

  • Weekly multi-team meets

Challenges

  • Planning a management system for large scale Welsh translation of core content

  • Overcoming regional discrepancies with language

  • Creation of regular, relevant yet politically sensitive information that met the end users’ needs

  • Regular multi-agency meetings

 

Solution 

  • Hosting management with SSL and security audits

  • Branding and strategy

  • Marketing collateral and messaging

  • Implemented and established the brand

  • Managed social networks

  • Digital marketing strategy, content creation

  • Editorial development

  • A Wordpress-powered CMS system

  • Integration of helpline technology

  • Multi-tiered admin

  • Responsive website build

  • Regular statistics reporting

  • Liaising with guest influencers / promoters

 
 
ProMo Cymru charity website design and build

“I need a charity website with my own creative input…”

We’re all about ‘partnership working’, with creative input, feedback, consultation, & reviews.

We work with you to product the results and goals you need so you never feel ‘on your own’; rather, you’re part of a creative partnership, making things happen.

Decipher research website for Cardiff, Bristol and Bath University

“My third sector website design comes with complicated requirements…”

From bespoke data solutions to working with your current IT infrastructure, we’re built for flexibility.

If you have an existing system in place, we can migrate data and provide solutions to make your online growth as easy and quick as possible.

NSPCC and Bawso FGM charity campaign creation

“How can I ensure our charity website keeps the momentum going?”

We can work with you to develop a digital marketing strategy so your brand stays relevant and useful to users.

We write / re-write / re-organise content for a strategy that targets your audience online and promotes your cause, your people, and your services.

 

Outcomes

  • Multi-channel touchpoint that puts parents and carers at the heart of the service

  • Mobile-optimised website

  • Simple to use search function

  • Social media development & delivery

  • Telephone helpline, text and instant messaging making it widely accessible to families

  • 700% increase in traffic during mid-campaign

  • 400% increase in helpline calls mid-campaign

“burningred have developed the website from an information site to an engaging
and interactive website for young people, parents and professionals.

burningred’s inclusive practice led to a fantastic consultation
with young people. Throughout this process they have been a strong creative partner
who have supported the ongoing development of the site and provided excellent
leadership, problem solving and general advice when required.”

Lisa Mathews / Youth Information Worker at Young Wrexham

 
 

Looking to develop your online website? Need a helping hand?
Please feel free to get in touch for some impartial advice and a fresh perspective.

 

Our clients include

Our client