Iphigenia in Splott by Sherman Theatre
It all started when...
Sherman Theatre needed an image - the image - for an early collaboration between Gary Owen and Rachel O'Riordan, called 'Iphigenia in Splott'.
We shot the image in the show’s titular location of Splott, following consultation and concept development with the Sherman team. After some time, we reshot the image with Sophie Melville, the actress, and re-applied it to all marketing collateral.
In the end, the play sold out audiences at Sherman Theatre with extra performance dates added. It was picked up for the Edinburgh Fringe and selected to tour with the National Theatre London, making it the first Welsh production to do so in 34 years, while the lead actress, Sophie Melville, was short-listed for the Natasha Richardson Award for Best Actress at the Evening Standard Theatre Awards 2016.