digital design, branding and marketing agency Cardiff

Sherman Theatre

An overview of our brand development, show imagery, video creation, and print design


Overriding Skills

Brand research and development | Brand collateral | Social media imagery | Internal workshops | Artistic Direction | Photography | Custom imagery | Content creation | Video creation | Print design | Print management

The Sherman Theatre is a jewel of Wales' thriving art scene, creating bold and compelling theatre for Cardiff and the world.


Brand Development


In 2016 Sherman Theatre felt it was time to give themselves a fresh new look. They were already bold, brave and exciting but they wanted to be unapologetic about that.

Using the public and stakeholder feedback we gained, we set to work on the rebrand, with new brand guidelines, logo, brochure and poster design, key messages and social media collateral.




Show Imagery


Providing artistic direction, photography & retouching, we have created several seasons of high-impact show imagery for Sherman Theatre, taking ideas from inception through to completion.  


Sherman Exterior_preview.png

Our Campaigns


Cherry Orchard Social Media Video

To promote their partner venues we created a content and marketing strategy for Spiros' different venues.

What we did...

Filmed & directed the teaser trailer for Sherman's newest show.

Edited the video with post-processing.

Published & promoted the video on Sherman's social media channels.


12.8k views across the web

27 likes & 26 shares on Facebook.

Lots of buzz about the production & sellout shows at the Sherman.


Supporting Collateral


Over the years, we've produced countless print & social media collateral for Sherman Theatre, including brochureware, show flyers, and large format advertising imagery.