digital design, branding and marketing agency Cardiff
 

 Spiros x Gileston Manor

 
 
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A high-impact, 2 month ad campaign to promote this brand new events venue and advertise their first ever Open Day.

Working in partnership with Spiros Fine Dining & Events to increase awareness of Gileston Manor.

 
 
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Campaign objective

  • To get as many event attendees as possible to the Gileston Manor open day

  • To introduce Gileston Manor as a new venue partner for Spiros

  • To increase awareness across the UK of Gileston Manor as a brand new event venue

  • To cement Spiros as an integral supplier to the Gileston Manor experience

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Our process

  • Storyboard & planning for the main marketing video(s)

  • On-site filming, interviewing & photography

  • Creation of digital marketing collateral to promote the assets, including:

    • Facebook & Instagram ads

    • E-newsletter

    • Landing page & blogs

 

Video outputs

Using a mix of DSLR & phones, we produced the 2 key videos that the rest of the marketing would revolve around.

Quick Cribs-style video, shot on iPhone

  • Equipment: iPhone 6S

  • Time spent filming: 3 minutes

  • Time spent editing: 10 minutes

  • People power needed: 1 videographer & editor, 1 presenter

Full interview with 2 people, shot on DSLR

  • Equipment: Nikon DSLR

  • Time spent filming: 1 hour 45 minutes

  • Time spent editing: 4 hours

  • People power needed: 1 videographer, 1 assistant, 2 presenters, 1 editor

 

Marketing outputs

 
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  • Bespoke website page, complete with new video, text & photo gallery

  • Venue-specific newsletter

  • Email data capturing & automated emails to send ‘Save the dates’

  • Social advertising campaign

 

Campaign results

 

Over 33,600 combined video views

 

Over 58,400 combined reach of social media posts

 

Unprecedented turnout to the event, which massively surpassed the client’s expectations

 
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Create your own campaign

Ready to reach more people? Got an event or a product you need to sell?

Get in touch with Meg and let us know how we can help.