A high-impact, 2 month campaign to put this brand new multi-purpose venue on the South Wales map.
Working in partnership with Spiros Fine Dining & Events, we delivered a short, sharp blast of intense marketing to drive awareness of Gileston Manor & their upcoming Open Day - the first they’d ever held.
A half day capturing photo & video on-site followed by 2 months of regular marketing ammo led to audience growth, measurable engagement, and unprecedented levels of event attendance - and lo, a fresh new venue was born.
Lights, camera, iPhone, action
Using a mix of DSLR & phones, we produced the 2 key videos that the rest of the marketing would revolve around.
‘Hey Spiros TV - welcome to my new crib!’
Equipment: iPhone 6S
Time spent filming: 3 minutes
Time spent editing: 10 minutes
People power needed: 1 videographer & editor, 1 presenter
‘And now to Wendy, for the full report...’
Equipment: Nikon DSLR
Time spent filming: 1 hour 45 minutes
Time spent editing: 4 hours
People power needed: 1 videographer, 1 assistant, 2 presenters, 1 editor
Time for the
digital marketing magic
We executed a 2 month sustained campaign across e-newsletters, Facebook, Instagram and the Spiros website - all leading to the official Gileston Manor Open Day.
KEY MARKETING ACTIVITY:
1 x new bespoke website page, complete with new video, text & photo gallery
1 x venue-specific newsletter
Email data capturing & automated emails to send ‘Save the dates’
Regular social posting across all platforms
Social advertising campaign with boosted video posts