digital design, branding and marketing agency Cardiff

Woof! campaign for Evogen Professional


A canine campaign to spread the news that Odour Neutraliser is the best household ‘smelly spray’ around.

Working in partnership with Genesis Biosciences for its Evogen Professional range.


Campaign objective

  • To increase consumer awareness of Odour Neutraliser as a household product

  • To educate the public on the benefits of using eco-friendly cleaning sprays

  • To increase sales and enquiries about Odour Neutraliser


Our process

  • Planning, strategy, and advert mockups

  • Studio photoshoot with Max the cockapoo puppy / maniac

  • Creation of digital marketing collateral to promote the assets, including:

    • Facebook, Instagram and Google ads

    • E-newsletter

    • Landing page & blogs


Imagery outputs

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Digital adverts for the website & social campaign


Incidental imagery for the landing page, blogs & social media


Marketing outputs

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  • Digital campaign strategy

  • Dedicated sales landing page

  • Product page development

  • Powerful PPC campaign

  • Product-specific e-newsletter

  • Social advertising campaign

  • Digital adverts repurposed for print / magazine advertising


Campaign results


The product completely sold out on Amazon


Over 360,000 impressions on all ads


Over 84,000 combined reach of all ads

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Create your own campaign

Ready to reach more people? Got an event or a product you need to sell?

Get in touch with the team and let us know how we can help.