digital design, branding and marketing agency Cardiff

Woof! campaign for Evogen Professional

 
woof-hero.jpg
 

A canine campaign to spread the news that Odour Neutraliser is the best household ‘smelly spray’ around.

Working in partnership with Genesis Biosciences for its Evogen Professional range.

 
 
woof-hero.jpg

Campaign objective

  • To increase consumer awareness of Odour Neutraliser as a household product

  • To educate the public on the benefits of using eco-friendly cleaning sprays

  • To increase sales and enquiries about Odour Neutraliser

DSC_7972.jpg

Our process

  • Planning, strategy, and advert mockups

  • Studio photoshoot with Max the cockapoo puppy / maniac

  • Creation of digital marketing collateral to promote the assets, including:

    • Facebook, Instagram and Google ads

    • E-newsletter

    • Landing page & blogs

 

Imagery outputs

 
 
Evo pro - bekind advert_Image Only.jpg

Digital adverts for the website & social campaign

max-profile-600px.png

Incidental imagery for the landing page, blogs & social media

 
 

Marketing outputs

 
Instagram+-+4th+March%2C+%C2%A365.jpg
GB2019_Be Kind Advert_Print_Portrait.jpg
  • Digital campaign strategy

  • Dedicated sales landing page

  • Product page development

  • Powerful PPC campaign

  • Product-specific e-newsletter

  • Social advertising campaign

  • Digital adverts repurposed for print / magazine advertising

 

Campaign results

 
 

The product completely sold out on Amazon

 

Over 360,000 impressions on all ads

 

Over 84,000 combined reach of all ads

 
 
 
BeFunky-layer%2B%25282%2529.jpg
BeFunky-layer (3).png
 
Gareth+Green.jpg

Create your own campaign

Ready to reach more people? Got an event or a product you need to sell?

Get in touch with the team and let us know how we can help.