blue self storage - brand, website & digital legacy
In 2018, Cardiff Self Storage was a single-site storage facility looking for a fresh brand and an injection of clever marketing… enter blue self storage.
All creative assets on this page were captured & produced by burningred.
Overview
The client
Based in east Cardiff, Cardiff Self Storage was previously a single-location entity that had built up a loyal customer base and word of mouth recommendations, selling storage units and warehousing spaces for rent.
The brief
The client approached us looking for a digital partner who could deliver a full rebrand and strategy for their digital presence - including the website, social channels, digital & print advertising, art direction & more.
They wanted a personality-led brand that connected with audiences and confidently held its own against high street storage brands.
Our approach
From initial brand workshops & consultations, we developed a bright, young, modern brand that knew its stuff about storage.
With Spotify playlists, lifestyle blogs and Pinterest boards in addition to evergreen relevant content, we brought new content to its audiences, all delivered in monthly newsletters and regular social ad campaigns.
We developed a new website to make booking storage as simple as the click of a button with a new bespoke automated booking system, the first of its kind in the storage industry.
Featured projects
We’ve developed multiple campaigns with our client; here’s a brief selection.
01.
A custom-built booking system for personalised storage
We designed & developed a new storage booking system so blue self storage customers could safely & securely book their storage unit online, negating the need for staff involvement or manual bookings.
The system uses automated & custom ticket-style ‘booking passes’ for each unique customer, with QR codes, entry pin codes and fully personalised information.
02.
Launching new locations with expansive SEO & digital campaigns
Marketing the opening of their new Llanishen location with an expansive SEO and digital campaign leading to a public on-site event.
The digital campaign included social ads, Google paid search, web content, e-newsletter campaigns & data collection and aggressive SEO development.
The Llanishen facility achieved 100% occupancy in just 8 months.
03.
People-powered video strategy to highlight the brand’s best asset
Regular production of video content featuring the team, exclusive offers and their community outreach work to connect with their audiences.
A strategy utilising ‘how to’s, explainers, team story and facility tour videos has helped strengthen the brand’s personality and values.
Further services deployed
Marketing
Strategy & benchmarking
Paid search & social campaigns
Monthly blog content
New website content
E-newsletter compilation & sending
SEO strategy development
Creative
Digital adverts
Print & digital business collateral
Advertising and staff photography
Location photography / videography
Social video production
Graphics production
UX / Digital
Bespoke online booking systems & payment process
Website development
Third party integration
Hosting & web management
Branding
Brand development
Brand application
Art direction
100% occupancy
at their Llanishen facility in 8 months
401% increase
in people arriving from social media, in one month
344% increase
in new users visiting the website, in one year
20 keywords
on the first page of
Google, in one year
- Chris Bryan
Commercial Director at Resource & blue self storage
