digital design, branding and marketing agency Cardiff
 

#makeadifference with Cardiff University

 
 
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A high-velocity, 6 month ad campaign to promote Cardiff University as the place to #makeadifference with your career.

Working in partnership with Cardiff University to increase applications to their healthcare courses.

 
 
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Campaign objective

  • To target young people 16-18 and mature students across the UK to entice them to consider Cardiff University for a healthcare course

  • To increase applications for Cardiff University’s healthcare courses

  • To raise awareness of the university across the UK in addition to South Wales.

  • To showcase the benefits of Cardiff to potential students

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Our process

  • Digital campaign strategy

  • Extensive planning & storyboarding

  • On-site filming, photography & interviews with 18 students

  • Image post-production & video editing

  • Digital marketing to promote the assets, including:

    • Facebook, Instagram & Google Ads campaigns

    • Dedicated bilingual landing pages

 

Video outputs

 

Promoting Cardiff as a city

Showcasing Cardiff University

Interviews on the courses & lecturers

 

Imagery outputs

 
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(Super)hero image, for headers

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Individual people, for social posts

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Incidental imagery, for the website

 

Marketing outputs

 
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  • Digital strategy, production, management and deployment

  • Content planning & production

  • Bespoke landing page design, content and population, in English and Welsh

  • Extensive social media ad campaign deployment on Facebook and Instagram

  • Google Ads campaigns targeting complex and specific audiences

  • Regular reporting

 

Campaign results

 
 

Over 811,500 impressions on social media

 

Over 418,000 combined reach on social media

 

Considerable increase in course applications for 2019/2020

 
 
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Create your own campaign

Ready to reach more people? Got an event or a product you need to sell?

Get in touch with the team and let us know how we can help.