A high-velocity, 6 month ad campaign to promote Cardiff University as the place to #makeadifference with your career.
Working in partnership with Cardiff University to increase applications to their healthcare courses.
To target young people 16-18 and mature students across the UK to entice them to consider Cardiff University for a healthcare course
To increase applications for Cardiff University’s healthcare courses
To raise awareness of the university across the UK in addition to South Wales.
To showcase the benefits of Cardiff to potential students
Digital campaign strategy
Extensive planning & storyboarding
On-site filming, photography & interviews with 18 students
Image post-production & video editing
Digital marketing to promote the assets, including:
Facebook, Instagram & Google Ads campaigns
Dedicated bilingual landing pages
Promoting Cardiff as a city
Showcasing Cardiff University
Interviews on the courses & lecturers
(Super)hero image, for headers
Individual people, for social posts
Incidental imagery, for the website
Digital strategy, production, management and deployment
Content planning & production
Bespoke landing page design, content and population, in English and Welsh
Extensive social media ad campaign deployment on Facebook and Instagram
Google Ads campaigns targeting complex and specific audiences
Over 811,500 impressions on social media
Over 418,000 combined reach on social media
Considerable increase in course applications for 2019/2020
Create your own campaign
Ready to reach more people? Got an event or a product you need to sell?
Get in touch with the team and let us know how we can help.