Humanising brands is what we specialise in.
Adding depth through people and showing value through your team is what we love to do.
STEP 1
Where has everyone gone? Bringing people back through photography & video
When looking through a company’s website, what’s the key thing that you take away? It’s the photos - or photos of people to be precise. You build connection instinctively, you build trust and you also know that they’re actually real! If you’re using stock, now’s the time to ditch it as it is definitely damaging your business image.
Whether you’re crafting a new business’s online persona or revamping a company’s image, people are your strongest asset. Using photography and video alone we can elevate your brand to being personable, authentic and real!
Imagery is one of the first steps on your brand journey and we create planned sessions combining reportage-style candids and more enhanced, fresh business portraits.
STEP 2
Getting your house in order - we’re talking all things brand & website
You want to be seen and you want to be heard… we need to ensure that when people hear good things, your branding and website support you.
Branding isn’t just a pretty logo, it flows through everything from how you answer the phone down to how clients receive communication. And websites are your hardest working sales tool - 24 hours a day, 7 days a week, 365 days a year. The goal is to match your brand identity (what you see) to the inherent value within the company and fine tune areas that can make a big difference.
We need to make that right first impression and we need to ensure it’s geared towards capturing your ideal audience.
We’ve always viewed websites (especially the homepage) as ‘your brand’ - fonts, colours, logo, imagery and words all working together in harmony to create a strong and memorable impression. This is what we aim to deliver with our online brands.
STEP 3
Time to get out there with promotion, advertising, organic & paid social media
You’ve got to a good place. your brand is on point, your people look great, your offering is exceptional - now it’s time to start the ‘real’ hard work of marketing.
Growing an online brand in 2022/23 is about brand content - but let’s lose the buzz words, it’s about content. We’re talking videos, photos, text, white papers, tweets… whatever it is, it needs to be sustainable and reflect your / your company's brand.
We work with companies to create short-mid strategies for growing their social and building influence. We know where we can add value and where we just can’t emulate your business’s voice.
That’s why we bring elements of training your staff, creating content plans and supporting growth by creating heavyweight content like video. But we’re just putting you on a pedestal as you are the rockstar here. We’re simply conduits to get you out there.
The team at burningred have been nothing but incredible in supporting us with our marketing and social media needs!
Helping us to grow and create new content whilst bringing in plenty of new enquiries and business, creating only positive feedback.
They regularly keep in contact with us as well as consistently providing us with stats and impressions throughout. They were friendly and professional and we couldn’t have asked for a better team!
Jack Harrold & Sophie Mear
Space2B at the Maltings
Related work
A selection of some of our recent brand-building work focusing on the people.
