New website launched: The Good Give, a not-for-profit initiative

We’re really pleased to share that our website for The Good Give has reached completion and is in the first phase of roll-out to potential partners.

What is it, you ask? Well, The Good Give is a new not-for-profit initiative designed to promote a financial opportunity that involves making significant donations to charity through an individual’s Inheritance Tax, channelling much needed funds into good causes.

Founded by Tony Lesser, a former financial planner for a Top 50 accountancy practice in London, and supported by John Underwood, former journalist and now comms consultant with Freshwater, The Good Give needed a website that would educate people on this lesser-known opportunity to use Inheritance Tax rates to benefit charities and the people they help.

John approached us to design and build a brochure website that would make complex financial information accessible with a modern, timeless design.

A slick, fresh identity was also developed for the initiative.

We really loved working on this project.

It’s a powerful enterprise that will see hundreds of thousands - if not millions - of pounds redirected into charitable organisations to make a huge, lasting impact.