Putting Cardiff on the digital map for business events
Overview
Meet Cardiff, the Official Cardiff Convention Bureau, is the team responsible for bringing business event organisers from across the world to Cardiff, to host large-scale conferences and events in the city. Having tried traditional advertising methods, a new solution to promote their service and attract new clients was needed. Showcasing their expertise in supporting business event planning was paramount, as was pulling focus on the asset that makes the brand unique; their people.
Solution
A new digital strategy was devised, focusing on the opportunities for improving how visitors navigated and engaged with the brand’s channels and existing content - and identifying opportunities for new methods to attract visitors, along with maximising leads and conversions. The strategy brought together content architecture and UX development, video production, new content creation and social campaigns, to improve brand awareness and lead generation.
A comprehensive approach across their platforms
From website content and digital downloads to social campaign creatives and video explainers, each marketing touchpoint was unified by a single goal; to raise awareness of the brand and its distinct offering to business event organisers.
Restructured for maximum usability
The website architecture and user journeys were overhauled to bring clarity to the visitor’s digital experience, bringing useful content to the forefront and reducing click fatigue or drop-offs.
New methods for generating leads & capturing data
A digital download was designed and developed specifically for the client’s customer base. Accessible only through data capture, it was a key tool in generating leads and as a pivotal piece of marketing content within the paid social campaigns.
Meet in Cardiff are more than pleased to share our experience with burningred; they have spearheaded our digital campaign for the past two years using innovative techniques and unparalleled creativity, making our campaign a resounding success.
From captivating visuals to compelling videos, their commitment to the objectives has truly set them apart. They always listen to our requirements and suggest ideas to elevate our work in the business event sector. We’re grateful for their partnership and look forward to continued success together.
Faye Tanner
Head of Business Events and Commercial Partnerships
Putting the experts at the heart of the brand
Bringing the team to the forefront and showcasing the personality & expertise that their customers want to see.
Targeted social campaigns for enhanced ROI
Executed exclusively on LinkedIn, the social strategy combined organic brand content with paid ad campaigns, aimed at events planners & decision makers from global companies.
Amazon
IBM
Huawei
Upwork
Oracle
Ads reached key employees from these global brands
86% increase
in website visits from social
438% increase
in post shares
519% increase
in post clicks
5,556% increase
in post impressions
Pushing to industry platforms to boost awareness
A key video and accompanying creative from the campaign was published on a digital platform within the industry, expanding audiences and achieving further results.
111,603
reach
442
clicks
“We had the stats back from the industry platform and they were so pleased with the results. They had the largest engagement of any video they’ve published. They said they had to check the figures as they seemed incorrect!”
Faye Tanner Head of Business Events and Commercial Partnerships
195%
above the expected impressions
187%
above the platform’s expected reach
Ready to elevate your online presence?
Get in touch with us today to start building a website that drives results and helps your business grow. Let’s create a digital experience that sets you apart.
Video call
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Phone
+44(0)2921 282728
The Studios, Cornerswell Road, Penarth, CF64 2UW*
Appointments only