Prescott Jones Video Campaign

A high-intensity B2B video campaign to highlight Prescott Jones’ people, services and expertise in business insurance solutions.

Objective

The project was centred around raising the online profile of Prescott Jones, particularly on LinkedIn.

A humanising approach with a focus on video was taken with a focus on key individuals within the business, providing advice and information to new prospects and existing clients alike.

Our approach

With the project centering around building LinkedIn engagement, we worked with the Prescott Jones team to identify and develop suites of content that their current and potential business customers needed to know or would find useful. We planned a video content session on location in St James’ park, Swansea for our filming destination and set to work capturing the knowledgable team.

One the videos had been filmed, we produced videos for their digital channels which included voiceovers, animations, text and graphical elements in addition to supporting blogs for the website where the videos would also be featured.

We ran a combination of organic and paid campaigns on LinkedIn, utilising the teams extensive network - we were confident that with some careful planning, that their organic reach alone would yield positive results, and we weren’t dissappointed - see below for a breakdown of the results.

In addition to the content, we also increased organic search to the website achieving 48 out of our target 50 keywords in the top 10 search terms, with 24 occupying a top 3 position.

Deliverables

Digital content strategy
Content planning & production
Content marketing
Digital marketing
Video production
Search Engine Optimisation
Marketing collateral

Campaign content & advertising visuals

Results

3,500% increase in organic clicks via LinkedIn

Compared to previous month

16,500+ video views on LinkedIn

Earned and paid media

285% increase in website visitors arriving from social

Compared to previous year

110% increase in website visits

Compared to previous year

83% increase in new website visitors

Compared to previous year

96% increase in website page views

Compared to previous year