Prescott Jones Video Campaign
A high-intensity B2B video campaign to highlight Prescott Jones’ people, services and expertise in business insurance solutions.
Objective
The project was centred around raising the online profile of Prescott Jones, particularly on LinkedIn.
A humanising approach with a focus on video was taken with a focus on key individuals within the business, providing advice and information to new prospects and existing clients alike.
Our approach
With the project centering around building LinkedIn engagement, we worked with the Prescott Jones team to identify and develop suites of content that their current and potential business customers needed to know or would find useful. We planned a video content session on location in St James’ park, Swansea for our filming destination and set to work capturing the knowledgable team.
One the videos had been filmed, we produced videos for their digital channels which included voiceovers, animations, text and graphical elements in addition to supporting blogs for the website where the videos would also be featured.
We ran a combination of organic and paid campaigns on LinkedIn, utilising the teams extensive network - we were confident that with some careful planning, that their organic reach alone would yield positive results, and we weren’t dissappointed - see below for a breakdown of the results.
In addition to the content, we also increased organic search to the website achieving 48 out of our target 50 keywords in the top 10 search terms, with 24 occupying a top 3 position.
Deliverables
Digital content strategy
Content planning & production
Content marketing
Digital marketing
Video production
Search Engine Optimisation
Marketing collateral
Campaign content & advertising visuals
Results
3,500% increase in organic clicks via LinkedIn
Compared to previous month
16,500+ video views on LinkedIn
Earned and paid media
285% increase in website visitors arriving from social
Compared to previous year
110% increase in website visits
Compared to previous year
83% increase in new website visitors
Compared to previous year
96% increase in website page views
Compared to previous year