Sherman Theatre
Cardiff's award-winning theatre & production company, needed to stand out, redefine its values and visual identity.
Branding & identity, photography, videography & collateral production to bring Sherman Theatre alive, on and off the stage.
Our approach
We worked with Sherman Theatre to redevelop their brand via sessions and workshops with key stakeholders to help shape and re-evaluate the brand which resulted in a fresh new identity and brand mantra - putting Sherman at the heart of Cardiff for everyone.
Production imagery and digital trailers were created within photography and video shoots for the the theatre during our working life with Sherman Theatre, with the creation of additional design elements such as brochureware, advertising posters, production flyers, digital assets and more.
Deliverables
Brand research and development
Brand collateral
Social media imagery
Internal workshops
Artistic Direction
Photography
Custom imagery
Content creation
Video creation
Print design
Print management
Visual story of the brand development
Seasons full of imagery
Each theatre season, we held consultations with Sherman Theatre to map out the look, style, and feel of the key imagery for their upcoming shows.
From initial sketches to meticulously planning fro the production day and ending with the key visuals for the production’s advertisement, the main focus for all imagery produced was to ensure that a wholly photographic approach was taken, discarding fantasy for realism.
The Weir
For The Weir, a moody, disquieting piece of theatre, we chose The Little Grosvenor pub in Bristol as our photoshoot location.
A Midsummer’s Nights Dream
Two shoots, two set-ups and creation of video advertising to accompany this re-imagining.
Tremor
For one of Sherman Theatre's most evocative 2018 shows, about tragedy and how it can change things forever.
Before the actors were cast, we shot the initial advertising image using two members of our team. After casting, we re-shot with actors and filmed a digital trailer to capture this eerie new creation by Brad Birch.
Iphigenia in Splott
Hedder Gabler
Lord of the Flies
For their bold and powerful interpretation of William Golding's classic novel, Sherman Theatre wanted a suite of digital advertising collateral to promote it - all stemming from a raw, powerful hero image.
Feral, untamed, and ferocious - we headed to Nash Point with the team to capture the core essence of this electric new version of Lord of the Flies.
The Cherry Orchard
Woof
Supporting collateral
Over the years, we've produced countless multilingual print and social media collateral for Sherman Theatre, including art direction and completion of brochures, show flyers, and large format advertising imagery. We assisted in print management of producing these assets, as well as meeting with the client personally to complete the project.
During our tenure working with Sherman Theatre, we’ve produced a myriad a video collateral ranging from trailers to promote upcoming productions to behind-the-scenes footage that explores the rehearsal process.
Lord of the Flies
Utopia becomes dystopia with advertising imagery, marketing collateral and a digital e-trailer to promote this bold re-telling of Lord of the Flies.
The Cherry Orchard.
In this major new version of Chekhov's masterpiece Gary Owen relocates the action from Pre-Revolutionary Russia to another time on the cusp of huge social change - early 80s Pembrokeshire at the outset of Margaret Thatcher's regime.
Dublin Carol
Interviews with the director and lead actors, as well as a look at rehearsals.
The productions of a new era.
A video showcasing the introductory season of Sherman Theatre’s new Artistic Director, Joe Murphy.
Peter Pan
Video interview and e-trailer for social media, website. Christmas 2023.
Lose Yourself
Video e-trailer for social media, website.