Thomas Carroll
Brand & digital development for a leading UK insurance provider
Overview
Thomas Carroll is a multi-award winning, leading UK insurance provider of insurance, risk and wealth services to business and private clients. Over 12 years of a long-standing collaborative partnership, we provided branding development, website development, magazine production, internal documentation, sub-brand design, advertising imagery and creative concepts (to name a few) in aid of their business growth.
Brief
Thomas Carroll wanted a creative partner who could elevate their business online with a fresh identity, website development, and a suite of visual marketing and content campaigns. A large part of the brand is emphasised on legacy, trust, and community - so all elements had to reflect that.
Core services
Website design (UX & UI)
Website development
Website maintenance
Branding development
Collateral development
Video production
Corporate photography
Art direction
Content management
Print design
Our approach
Our tailored approach to improving the Thompsons Law website encompassed several phases:
Understanding the End Goal: We initiated every task with comprehensive insight into the objectives, aligning our actions with the firm's broader goals.
Scope Refinement: We honed the scope and provided specific guidance to address or enhance particular areas, ensuring precision in our approach.
Interactive Prototype Designs: Crafting prototypes allowed for better customer experience and improved user journeys, leading to a more responsive site.
Clean Building Process: Integration of HTML and CSS into the CMS was meticulously managed, ensuring optimal site performance.
Thorough Testing: Rigorous testing pre-deployment ensured the updates were flawless and aligned with expectations.
Smooth Deployment: Our deployment was seamless, and ongoing management ensured consistent performance.
Choose Chartered
To promote the firm’s Chartered status, we developed & filmed ‘Choose Chartered’, a short stop-motion video featuring the team, filmed at their offices and in the grounds of Caerphilly Castle.
AWARDED
Chartered Insurance Institute (CII) Award for Promoting the Profession.
The Scene magazine
One of the core pieces of collateral produced was The Scene magazine, the annual industry publication that covered Thomas Carroll’s news, along with pieces from prominent figures, industry leaders and experts, sector-related news, and features championing local businesses and destinations in Wales.
Production included:
Initial concept development
Art direction & concepts
Infographic & design development
Content / photography capture
Print layout
Print management
Still going strong today, The Scene has become a revered industry publication that’s now on its 9th issue.
Results
The outcomes of our partnership with Thompsons Law have been tangible and significant:
Increased Lead Generations
Through improved conversion rates.
Higher Search Engine Rankings
Fast load times ensured enhanced visibility.
Enhanced Usability and Reliability
Resulting in a more accessible and dependable website.
As a dedicated digital partner to Freshwater and Thompsons Law, our multi-faceted approach has ensured their website not only fulfils its role but excels in performance, security, and user satisfaction.
Fast Response Times
Ensuring immediate resolution of any online issue.