Thompsons Law
Transforming Thompsons Law's Digital Platform for Enhanced Performance and Lead Generation
Website design & development, brand identity development, maintenance & hosting management
Umbraco
Overview
Thompsons Law is a leading legal firm with a long history of advocating for individual rights. Their online platform plays a key role in connecting them with clients. Over the last several years, working alongside Freshwater, we've helped ensure their digital presence is optimised for maximum performance, usability, and lead generation.
Brief
Our partnership with Thompsons Law, spanning over four years, focused on continuous enhancements to their website. By consistently improving their digital presence, we ensured their site remained a powerful tool for lead generation. Our efforts concentrated on supporting Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), and ensuring their website remained up-to-date, responsive, and reflective of evolving digital trends.
Our approach
Our tailored approach to improving Thompsons Law's digital presence ensured that each update provided measurable improvements. We started by understanding their overarching goals, allowing us to refine the scope of work to focus on the most impactful areas. Through interactive prototype designs, we improved the user experience, which led to higher conversion rates. Our clean build process and rigorous testing guaranteed that each update enhanced performance without disrupting the user experience.
In addition to the website, we also refined the visual identity of Thompsons Solicitors - providing a new secondary font, additional and extended palette plus application to website and marketing materials.
Regular tasks
Through weekly client liaison and constant UX/UI improvements, we ensured that Thompsons Law’s website continually adapted to their needs.
Our ongoing security and maintenance work kept the site reliable, while regular technical SEO updates and page speed optimisations enhanced search engine rankings and allowed the content team at Freshwater to focus on ensuring keywords would have maximum impact within Google.
We also made strategic improvements to their form conversions, directly boosting lead generation.
Results
The outcomes of our partnership with Thompsons Law have been tangible and significant:
Increased Lead Generations
Through improved conversion rates.
Higher Search Engine Rankings
Fast load times ensured enhanced visibility.
Enhanced Usability and Reliability
Resulting in a more accessible and dependable website.
As a dedicated digital partner to Freshwater and Thompsons Law, our multi-faceted approach has ensured their website not only fulfils its role but excels in performance, security, and user satisfaction.
Ready to enhance your digital presence? Let’s build a high-performing website that not only drives results but also elevates your brand. Contact us today to get started.
Fast Response Times
Ensuring immediate resolution of any online issue.
Ready to elevate your online presence?
Get in touch with us today to start building a website that drives results and helps your business grow. Let’s create a digital experience that sets you apart.
Video call
We find this the best way to meet, discuss and share ideas in an interactive environment.
Phone
+44(0)2921 282728
The Studios, Cornerswell Road, Penarth, CF64 2UW*
Appointments only