Services > digital training > Wordpress SEO training

Learn how to optimising your WordPress website with SEO to boost your Google rankings & get seen online.

Pick and mix between our three separate sessions, or book the three-part masterclass for the full learning experience! Sessions will be delivered over a series of dates convenient to you.

Our website SEO masterclass is ideal for

  • Businesses who need to train or up-skill staff, quickly

  • Organisations / charities / third sector groups

  • Managers without a marketing team who need to improve their own skills

What you’ll learn

  • A much better insight into SEO & how it helps your brand/business

  • The ability to do your own SEO without outsourcing or spending money

  • What Google & other search engines look for in website SEO

  • How to increase your website’s chances of ranking between #1-10 in Google (for pretty much any page or blog!)

  • Which free online tools you need to use to help identify keywords and measure your website’s SEO performance

Requirements

All you need is CMS access to your own live WordPress website (or a live WordPress website you manage) and a good wifi connection.

You won’t need to take notes - we’ll send you our online accompanying presentation with all our advice, tools & tips directly after your session.

What’s included in our ‘SEO your WordPress website’ masterclass

Our ‘SEO your WordPress website’ masterclass comes in 3 different parts - pick and choose between the best session(s) for you, or book all 3.

Each session comes with the chance to ask questions at the end, and you’ll leave with our online presentation to refer back to whenever you need it.

What’s included?

Part 1.
Preparing your website

Your website will need a little help before you dive in with SEO - taking some important steps will prepare your website & help Google rank it more favourably.

This session will cover:

  • Firstly, what SEO actually is, why it’s important, and how long you should expect to wait for results

  • Benchmarking your website incl. speed testing, identifying errors, image scaling & resizing

  • Benchmarking your SEO incl. keyword research, current rankings, how to measure competitors

  • A run-through of the useful online (free) tools you’ll need

Part 2.
Optimising website content (basic)

Time to optimise your website! We’ll take you through how to ‘SEO’ a page or blog on your WordPress site, using methods you can replicate on every page and blog.

This session will cover:

  • Choosing & using the right keyword (and how to avoid keyword-stuffing)

  • Writing the most effective SEO title / meta description / content

  • Checking and grading your SEO before vs after

  • An introduction to links (inbound / outbound / backlinks)

Duration: 1 hour

Part 3.
Optimising website content (advanced)

Now you know how to optimise content on your website, it’s time to go further with advanced SEO, including a more detailed look into Google Webmaster & Analytics.

This session will cover:

  • Using Google Webmaster & Google Analytics to polish & perfect your website performance

  • Conducting a thorough content & SEO audit on your website

  • Turning your audit findings into a detailed 3-6 month SEO strategy

  • Extra tips / tricks / tools to monitor, manage & improve your SEO

Duration: 1 hour

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The team at burningred have been nothing but incredible in supporting us with our marketing and social media needs!

Helping us to grow and create new content whilst bringing in plenty of new enquiries and business, creating only positive feedback.

They regularly keep in contact with us as well as consistently providing us with stats and impressions throughout. They were friendly and professional and we couldn’t have asked for a better team!

– Jack & Sophie
Space2B management team