Latest news & views
The secret design psychology of book covers
Does the old adage, ‘Never judge a book by its cover’ still hold firm when that’s exactly what you’re supposed to do? In this article, Meg explores the secret design psychology of book covers - looking at why publishers make certain choices, and what tricks are used to make us choose one book over another.
Humanise your brand & connect with your audience - 2020 update
We believe one of the most important things for any brand to be is 'real'. How do you do that? Through content marketing that shows off your greatest asset - your team - and speaks directly to customers. Use our 5 key points to help you humanise your brand & connect with your audience.
How can I protect my brand? We chew the fat with IP experts from Abel & Imray
If you love your brand then we’re pretty sure that you won’t want any part of it to be stolen from you - however, the world of trade mark law can be tricky to navigate. We talk to Danielle Cooksley from Abel & Imray and get an answer to the question ‘how can I protect my brand?’
Breaking brand: when advertising goes wrong
What do you do when your brand blows up in the worst way possible? We take a look through at some spectacular brand brand mistakes and when advertising goes wrong…
Branding essentials for opening a bar, cafe or restaurant
A no-nonsense guide to highlight what branding essentials are needed for those who are thinking of opening a bar, cafe or restaurant. Our list to get you started in developing your new place!