Latest news & views
Top Instagram marketing tips for business wanting to get more from the ‘gram!’
Instagram is an ever-evolving platform that keeps on continuing to knock the ball out of the park with the number of daily users it receives year-on-year. Our business and brand Instagram feeds play a crucial role in our marketing strategy - they can be the make or break of a customer's purchase! There are many hidden gems to Instagram marketing, so what’s not a better time than now to find them all
Cardiff in lockdown photo series - Sunday 29 March 2020
So, when Alex had to head to work for essential items - he couldn’t resist taking his camera to capture a slice of the emptiness of Cardiff during lockdown.
How to set up a productive editorial team to create website content
In this current time (March 2020 - hello, government-mandated isolation), working together collaboratively and cohesively is crucial for businesses producing marketing outputs. We look at how to formulate an editorial strategy for your content marketing & execute it for maximum success.
How we created Sherman Theatre's 2020 production imagery
In 2019 we saw the arrival of a new artistic director at the helm of Sherman Theatre’s creative output, Joe Murphy, and with it, a new season of productions, visiting companies and events at Sherman. As always, we started with sketches and concepts that we worked with Sherman to develop. Upon sign-off, this is where the leg-work begins…. it’s production and shoot time!
The adventures of burningred's intrepid explorers: Bwlch Mountain with Sherman Theatre
When shooting a photoshoot in Wales, there are three things you can always, always, expect to happen: (1) you will attract the attention of the locals, be it good or bad, (2) it will be skin-flinchingly cold, and (3), there will be sheep.
Humanise your brand & connect with your audience - 2020 update
We believe one of the most important things for any brand to be is 'real'. How do you do that? Through content marketing that shows off your greatest asset - your team - and speaks directly to customers. Use our 5 key points to help you humanise your brand & connect with your audience.
5 ways to make your content marketing harder, better, faster, stronger... - 2020 update
From real-world results, we provide our best ways to make your content marketing work harder, better, faster & stronger so you can publish with a plan and a purpose.
How can I protect my brand? We chew the fat with IP experts from Abel & Imray
If you love your brand then we’re pretty sure that you won’t want any part of it to be stolen from you - however, the world of trade mark law can be tricky to navigate. We talk to Danielle Cooksley from Abel & Imray and get an answer to the question ‘how can I protect my brand?’
The power of a sneaky peek: the best behind the scenes marketing
Behind the scenes marketing - it sounds exclusive, it has a Hollywood air about it and it's a way of working what you've already got, for no extra cost. My name is Heather and before I entered the world of marketing I worked as a journalist. This is because I'm nosey and want to know what's going on behind the curtain.
Photoshoot for Welsh National Opera - Cavalleria rusticana and Pagliacci
Dozens of photos get taken. Only one makes it out alive...Every picture tells a story, but it takes a lot to get the right picture for your tale. We recently held a photoshoot for the Welsh National Opera's production of Cavalleria rusticana & Pagliacciand took plenty of shots - enough for a time-lapse video, anyway. We've thrown our raw / unedited photos together for your viewing pleasure.
10 films with amazing marketing campaigns (2016)
What's a movie without a marketing campaign? What's a film without an explosive impact on social media? Judging by recent years, it's clear the public wants great marketing; films with amazing marketing campaigns and innovative advertising are faring much better than films that rely on one trailer and little else. As marketeers & movie fans, we've listed our top 10 movie marketing campaigns for your cinematic enjoyment..
From paper to photo to award-winning play: Iphigenia in Splott
It's great to see Sherman Cymru's very own production Iphigenia in Splott continuing to make the rounds in the UK. We were commissioned to help conceptualise and create Iphigenia in Splott's main image for promotional endeavours. The one shot, as you'd expect with advertising and press photography, was intended to feature on programmes, leaflets, posters, adverts, e-trailers and billboards.
Breaking brand: when advertising goes wrong
What do you do when your brand blows up in the worst way possible? We take a look through at some spectacular brand brand mistakes and when advertising goes wrong…
How do photoshoots work?
'How do photoshoots work?' is a question we get asked a lot. All photographers will have their own way of doing this, but this is our preferred method / approach to create the perfect photoshoot for capturing people and products in a commercial environment.
The burningred content marketing strategy commandments
We eat, sleep and breathe content and all things to do with content marketing (honestly, we do!). We decided it was high time to draw on our collective (and individual) experience of producing content of all shapes and sizes and discuss what we feel are the key ingredients required to cook up a sizzling content marketing strategy.
Branding essentials for opening a bar, cafe or restaurant
A no-nonsense guide to highlight what branding essentials are needed for those who are thinking of opening a bar, cafe or restaurant. Our list to get you started in developing your new place!
Work experience superhero or disappointment in disguise?
The old myth is true, doing Work experience in a digital marketing agency can lead the way to getting a job. Everyone at burningred, has been employed as a direct result of either doing freelance or work experience in the studio.