Marketing, websites, video, content & brand.

Every project is unique and different but we always start by understanding the following questions:

• what information and data do you have?

• where do you want to get to?

• what does ‘good’ look like?

• who are we targetting?

We run workshops and sessions with clients plus our own research to look into and develop strategies. For b2b business audiences, this might be about focusing on Search Engine Optimisation via quality content plus the creation of a LinkedIn thought leadership campaign via video.

We determine KPIs (key performance indicators) at the outset of a project with clients.

For some clients focusing on brand awareness on social media, it could be ‘overall reach’ or engagement. For video campaigns it could be as simple as ‘time watched’ or for more complex reporting we could be looking at the website conversion rate based on multiple sources.

Before we start any campaign, especially for website-related campaigns, we take a snapshot of the current activity - and then, each week / month we have an accurate base measurement to compare against.

This completely depends.

Without turning into a politician and playing question table tennis - we would say, ‘where does your audience hang out?’.

But, you might not even know where your audience hangs out - this is where research and deep dives into your industry will help.

The process is called Search Engine Optimisation and it can include many facets including:

• Technical SEO (this involves making sure your website is built correctly and search engines are viewing it)

• On-site SEO (this involves making sure your content is optimised for search engines - it would also include identifying keywords that your business would want to be visible from search)

• Off-site SEO (this involves building your links and mentions on other people’s websites to build relevancy and traffic)

It’s a perfect blend of technical, creative and consistency. Google loves regular content too.

There are lots of ways to use social media to drive engagement or enquiries.

In summary, we use:

• Great content that entertains, educates or inspires your ideal audience

• A mix of media types (video, photo, text, audio, slideshows etc)

• Paid social media with properly identified audiences

• Collaborate and identify partners

• Engage with questions or queries as they arise

A lot of listening and watching. Seriously… this is an industry in flux and you can’t necessarily be doing things the way you did last year.

We keep up-to-date via lots of sources, but mostly Youtube, podcasts, articles from the Content Marketing Institute. But most importantly, we try these things out for ourselves and see what works.

Video could become your digital marketing strategy. Full stop.

Use video to make core content and build thought leadership amongst your team - from this core content, the rest just follows.

But this is easier said than done, let’s start at the beginning:

1. Identify your target audience: Determine who your ideal customer is and which types of videos they are most likely to engage with.

2. Develop a video marketing plan: Create a plan for your video marketing that outlines your goals, target audience, types of videos, and distribution channels.

3. Choose the right type of video: Determine the type of video that best suits your marketing goals and audience, such as product demos, explainer videos, testimonials, social media stories, and live streams.

4. Create high-quality videos: Ensure that your videos are high-quality and professionally produced, with clear audio and visuals.

5. Optimise your videos for search engines: Use relevant keywords in your video titles, descriptions, and tags to improve your video's search engine visibility.

6. Distribute your videos on the right platforms: Share your videos on the platforms where your target audience is most active, such as YouTube, Facebook, Instagram, or TikTok.

7. Promote your videos: Use social media, email marketing, and other digital marketing channels to promote your videos and reach a larger audience.

8. Measure your video performance: Use analytics tools to measure your video's performance, such as views, engagement, and conversions, and adjust your video marketing strategy as needed.