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The ultimate manual for winning new clients with case studies
Learn our successful formula on how to write great case studies and how to incorporate great imagery for a more compelling piece of content. Includes top tips and critical things to remember regarding legal claims, copyright and technical advice.
How Google’s ‘helpful content update’ is going to (possibly) affect your search engine results
Hey, did you hear about Google's latest update, the "Helpful Content" one? Personally, I'm all for it. It looks like the big G is finally placing importance on genuine, people-focused content, rather than that tired old clickbait and AI-generated drivel that's been cluttering up the web. But what exactly does this update mean for search rankings? Let's take a closer look at what Google has said and how it's going to affect things.
![Putting the Space2B Community Spotlight on… MESOA Skincare [VIDEO]](https://images.squarespace-cdn.com/content/v1/62e7a6142cb04e2a55567a3a/1659354460621-FC9VFM6LZQRALZAHK1AW/matt+jones+thumbnail.jpg)
Putting the Space2B Community Spotlight on… MESOA Skincare [VIDEO]
We’ve been working with Space2B - the ultimate business hub in the heart of Cardiff - to help them showcase their facilities and business community through video and fresh new content. One of our latest releases was with Matt Jones, the founder of MESOA Skincare…
What makes a good story? Storytelling for business 101
Our Digital Marketing Manager and resident storyteller, Meg Hodson, explains how brands can tell their stories through video to improve how potential customers respond and develop brand affinity.
Back to the future: 5 types of video your business should be using in 2021
For businesses who know they need to invest in making video content (that’s all businesses, by the way!), here’s our rundown of the 5 best types of video to make in 2021 that you can safely make with a little planning.
Lights, camera, science! ‘The science behind’ Genesis Biosciences probiotics
We recently visited the Genesis Biosciences Cardiff HQ to film safely with 3 of their Ph.D. scientists, as they talked through the science behind probiotics (the non-yoghurt kind), what makes disinfectants work, and how cleaning can be eco-conscious - all for an upcoming video marketing campaign to showcase ‘the science behind’ their products.
7 ways to shoot your own (food) videos at home
Perhaps your Instagram is already peppered with your food shots, but it’s time to take it one step further with easy home-made videos. Use a DSLR or a phone, it doesn’t matter - what matters is that you share your food beyond your household, and build your online / social audiences. Watch these 7 great examples of food videos you can make at home, using different methods and filming techniques, and various levels of editing. This is your Masterchef moment… time to shine!
It’s time to improve your instagram video (and photo) making & taking
Instagram, the bad boy of social media doesn’t seem to be slowing down. But the problem with this is, what will happen to your photos and videos? How will you capture an audience? Maybe these five ideas may help spark some ideas in your head and shoot you up in the “getting seen” business on Instagram.
Top Instagram marketing tips for business wanting to get more from the ‘gram!’
Instagram is an ever-evolving platform that keeps on continuing to knock the ball out of the park with the number of daily users it receives year-on-year. Our business and brand Instagram feeds play a crucial role in our marketing strategy - they can be the make or break of a customer's purchase! There are many hidden gems to Instagram marketing, so what’s not a better time than now to find them all
Cardiff in lockdown photo series - Sunday 29 March 2020
So, when Alex had to head to work for essential items - he couldn’t resist taking his camera to capture a slice of the emptiness of Cardiff during lockdown.
How to set up a productive editorial team to create website content
In this current time (March 2020 - hello, government-mandated isolation), working together collaboratively and cohesively is crucial for businesses producing marketing outputs. We look at how to formulate an editorial strategy for your content marketing & execute it for maximum success.
How we created Sherman Theatre's 2020 production imagery
In 2019 we saw the arrival of a new artistic director at the helm of Sherman Theatre’s creative output, Joe Murphy, and with it, a new season of productions, visiting companies and events at Sherman. As always, we started with sketches and concepts that we worked with Sherman to develop. Upon sign-off, this is where the leg-work begins…. it’s production and shoot time!
The adventures of burningred's intrepid explorers: Bwlch Mountain with Sherman Theatre
When shooting a photoshoot in Wales, there are three things you can always, always, expect to happen: (1) you will attract the attention of the locals, be it good or bad, (2) it will be skin-flinchingly cold, and (3), there will be sheep.
Humanise your brand & connect with your audience - 2020 update
We believe one of the most important things for any brand to be is 'real'. How do you do that? Through content marketing that shows off your greatest asset - your team - and speaks directly to customers. Use our 5 key points to help you humanise your brand & connect with your audience.
5 ways to make your content marketing harder, better, faster, stronger... - 2020 update
From real-world results, we provide our best ways to make your content marketing work harder, better, faster & stronger so you can publish with a plan and a purpose.
The power of a sneaky peek: the best behind the scenes marketing
Behind the scenes marketing - it sounds exclusive, it has a Hollywood air about it and it's a way of working what you've already got, for no extra cost. My name is Heather and before I entered the world of marketing I worked as a journalist. This is because I'm nosey and want to know what's going on behind the curtain.
Photoshoot for Welsh National Opera - Cavalleria rusticana and Pagliacci
Dozens of photos get taken. Only one makes it out alive...Every picture tells a story, but it takes a lot to get the right picture for your tale. We recently held a photoshoot for the Welsh National Opera's production of Cavalleria rusticana & Pagliacciand took plenty of shots - enough for a time-lapse video, anyway. We've thrown our raw / unedited photos together for your viewing pleasure.
10 films with amazing marketing campaigns (2016)
What's a movie without a marketing campaign? What's a film without an explosive impact on social media? Judging by recent years, it's clear the public wants great marketing; films with amazing marketing campaigns and innovative advertising are faring much better than films that rely on one trailer and little else. As marketeers & movie fans, we've listed our top 10 movie marketing campaigns for your cinematic enjoyment..
From paper to photo to award-winning play: Iphigenia in Splott
It's great to see Sherman Cymru's very own production Iphigenia in Splott continuing to make the rounds in the UK. We were commissioned to help conceptualise and create Iphigenia in Splott's main image for promotional endeavours. The one shot, as you'd expect with advertising and press photography, was intended to feature on programmes, leaflets, posters, adverts, e-trailers and billboards.
How do photoshoots work?
'How do photoshoots work?' is a question we get asked a lot. All photographers will have their own way of doing this, but this is our preferred method / approach to create the perfect photoshoot for capturing people and products in a commercial environment.