Latest news & views
From podcasts to personal website: Launching historian Rosalind Crone’s new online presence
This month in the studio we were very proud to set live & release a brand new personal website for well-known and popular broadcast historian, Professor Rosalind Crone.
Rosalind needed a ‘digital CV’ to bring together all of her work in one hub and field new work or collaboration enquiries - here are our 5 simple steps to building & launching a personal website…
New website launched: The Good Give, a not-for-profit initiative
We’re really pleased to share that our website for The Good Give has reached completion and is in the first phase of roll-out to potential partners, bringing a new not-for-profit initiative to the masses and channelling much needed funds into good causes.
For Christmas, we're supporting Huggard, a homelessness centre in Cardiff
Forgoing corporate Christmas cards or Secret Santa, this year we're donating to Huggard. They provide support for those sleeping rough in Cardiff to find food, a warm place to stay, and the chance to rebuild their lives.
The secret design psychology of book covers
Does the old adage, ‘Never judge a book by its cover’ still hold firm when that’s exactly what you’re supposed to do? In this article, Meg explores the secret design psychology of book covers - looking at why publishers make certain choices, and what tricks are used to make us choose one book over another.
What makes a good story? Storytelling for business 101
Our Digital Marketing Manager and resident storyteller, Meg Hodson, explains how brands can tell their stories through video to improve how potential customers respond and develop brand affinity.
Lights, camera, science! ‘The science behind’ Genesis Biosciences probiotics
We recently visited the Genesis Biosciences Cardiff HQ to film safely with 3 of their Ph.D. scientists, as they talked through the science behind probiotics (the non-yoghurt kind), what makes disinfectants work, and how cleaning can be eco-conscious - all for an upcoming video marketing campaign to showcase ‘the science behind’ their products.
It’s time to improve your instagram video (and photo) making & taking
Instagram, the bad boy of social media doesn’t seem to be slowing down. But the problem with this is, what will happen to your photos and videos? How will you capture an audience? Maybe these five ideas may help spark some ideas in your head and shoot you up in the “getting seen” business on Instagram.
Cardiff in lockdown photo series - Sunday 29 March 2020
So, when Alex had to head to work for essential items - he couldn’t resist taking his camera to capture a slice of the emptiness of Cardiff during lockdown.
The power of a sneaky peek: the best behind the scenes marketing
Behind the scenes marketing - it sounds exclusive, it has a Hollywood air about it and it's a way of working what you've already got, for no extra cost. My name is Heather and before I entered the world of marketing I worked as a journalist. This is because I'm nosey and want to know what's going on behind the curtain.
10 films with amazing marketing campaigns (2016)
What's a movie without a marketing campaign? What's a film without an explosive impact on social media? Judging by recent years, it's clear the public wants great marketing; films with amazing marketing campaigns and innovative advertising are faring much better than films that rely on one trailer and little else. As marketeers & movie fans, we've listed our top 10 movie marketing campaigns for your cinematic enjoyment..
From paper to photo to award-winning play: Iphigenia in Splott
It's great to see Sherman Cymru's very own production Iphigenia in Splott continuing to make the rounds in the UK. We were commissioned to help conceptualise and create Iphigenia in Splott's main image for promotional endeavours. The one shot, as you'd expect with advertising and press photography, was intended to feature on programmes, leaflets, posters, adverts, e-trailers and billboards.
The burningred content marketing strategy commandments
We eat, sleep and breathe content and all things to do with content marketing (honestly, we do!). We decided it was high time to draw on our collective (and individual) experience of producing content of all shapes and sizes and discuss what we feel are the key ingredients required to cook up a sizzling content marketing strategy.
Branding essentials for opening a bar, cafe or restaurant
A no-nonsense guide to highlight what branding essentials are needed for those who are thinking of opening a bar, cafe or restaurant. Our list to get you started in developing your new place!
Work experience superhero or disappointment in disguise?
The old myth is true, doing Work experience in a digital marketing agency can lead the way to getting a job. Everyone at burningred, has been employed as a direct result of either doing freelance or work experience in the studio.